I Bring Clarity to Complex Work and See It Through to Resolution.
I’m TJ Holland, a consultant based in North Port, Florida. I help small businesses organize their operations, improve their websites, and put AI to practical use.
I’ve managed day-to-day business operations, served as site lead at Disaster Recovery Centers, and developed an AI-assisted system for research, writing, and web design. Across that work, I bring people, information, and processes together so responsibilities are clear and work moves forward.
CONSULTING
Organize the Work. Find Where Technology Can Help.
When information is scattered and next steps are unclear, important work can fall through the cracks.
I help small businesses organize their operations, improve their websites, and put AI to practical use. That starts with understanding the work, clarifying responsibilities, and choosing improvements that address real business needs.
Organize information, clarify responsibilities, and track what needs to happen next.
2
Websites That Make Your Business Clear.
Help visitors understand what you offer, explore your work, and find how to contact you.
3
AI Put to Practical Use.
Build useful workflows around real business needs, with clear direction, review, and approval.
SELECTED WORK
Complex Challenges. Practical Thinking.
Practical examples of organizing work, explaining complexity, and helping people move forward.
1
IC MINI · PRACTICAL AI WORKFLOWS
Turning AI Tools Into a Working Business System.
Research & WritingWeb Design & DeliveryMemory & Continuity
The Challenge
AI-assisted work was losing continuity between sessions. Decisions had to be explained again, approvals became difficult to track, and agents could drift from the agreed task. The difficult part was building memory and control into the way the work happened.
What I Built
I independently developed IC Mini as a working system for my business. I organized sources, decisions, approvals, and work records in Notion and created a shared workspace where agents could document their work and find current information.
I co-developed operating rules connecting Notion, native Mac capabilities, ChatGPT, and Claude: where information lives, how work is handed off, and when human approval is required.
In Daily Use
At Friendly Tech Guide, I use that structure to carry articles from research and writing through review, approval, publishing, and a record of what was completed. I also apply it to web design, connecting requirements, content, layouts, and review.
What Changed
I spent less time repeating instructions and could resume work with a clearer view of what was approved, complete, or still outstanding. I also observed fewer hallucinations and less drift from the agreed work after establishing the shared memory and documentation workspace. These are observations from daily use, not formal benchmark results.
2
GLS · BUSINESS OPERATIONS
More Time to Run and Grow the Business.
OperationsBookkeeping & RecordsOwner Focused on Customers
Taking on the Work Behind the Business
During my 2020–2022 engagement with GLS, I took on day-to-day operations and administrative work for a period, including bookkeeping and business records. That gave the owner more time to spend with customers while I handled the clerical side of the business.
We had a clear division of responsibility: I managed that work, while he retained control of spending and financial decisions.
Seeing the Business Grow
During that time, I saw substantial sales growth and the business purchase additional mowers and trucks.
I do not have historical sales figures to quantify that growth or attribute it solely to my contribution. Those are firsthand observations from my time working with the business.
3
ELEVATE FLORIDA
Complex Requirements. Clear Next Steps.
Community OutreachCase ManagementClear Homeowner Guidance
The Challenge
Homeowners were already overwhelmed. Understanding the documentation needed to meet FEMA requirements added another layer of complexity: what to provide, why it mattered, and what to do next. The work called for accurate guidance that people could understand and use.
Community Outreach
On Indelible’s Elevate Florida engagement, I worked on a six-person outreach team serving 15 Florida counties. During outreach activities, I personally delivered two 45-minute presentations per day, explaining the program and its requirements.
Case Management
I broke the documentation process into manageable steps, explained requirements in plain language, and helped homeowners understand what to gather and why each item mattered. That meant recognizing where someone was getting stuck while keeping the guidance aligned with program requirements.
What Changed
Homeowners could explain what they needed to gather and do next, and thanked me for making the process understandable. I received feedback that callers were better informed after speaking with me.
For my case-management work, my supervisor told me I had the engagement’s highest call-quality and accuracy scores. Those evaluations covered program knowledge, customer service, and clarity in explaining requirements and next steps.
4
DISASTER RECOVERY CENTER LEADERSHIP
People Connected with the Help They Needed.
Resident NeedsProvider CoordinationA Clear Next Step
The Challenge
Residents arrived at the Disaster Recovery Center overwhelmed and often unsure what assistance was available. Daily operations required keeping staff organized, responding to changing needs, and coordinating help across agencies.
My Responsibility
I served as a Disaster Recovery Center site lead in Charlotte County in 2024 and Lee County in 2024–2025. I coordinated staff, resources, and providers, making sure staff understood their responsibilities and residents understood how to navigate the center.
Working Through Gaps
When help was not immediately available, I spoke directly with providers and agencies to identify who could assist. I coordinated with my immediate supervisors at Indelible, then made sure the resident knew where to go and what to do next.
What Changed
I could see the coordination working: residents understood their next steps and staff knew what they needed to do. Providers and supervisors gave me positive feedback, and I was selected for another DRC site-lead assignment.
The work brought together team leadership, resource coordination, and individual resident support under the pressure of disaster recovery.
WEBSITES & BUSINESS TOOLS
Websites to Explore. Tools Built for Daily Work.
BUILT TO TURN INFORMATION INTO ACTION
See the Need. Know What Comes Next.
Website Checker reveals what needs attention. Campaign Studio helps prioritize the next conversation.
● ● ●CAMPAIGN STUDIO / OVERVIEW
TRY THE RANKING · SAMPLE DATA
Who Would You Contact First?
Adjust the scores for Sample Home Services. Watch its place in the queue change.
PRIORITY QUEUESCORE / 100
Illustrative scores, not real prospects. In Campaign Studio, each score requires supporting evidence. Nothing is saved or sent.
WEBSITE CHECKER
Find the Issues. Focus the Next Step.
Turns website findings into clear, evidence-backed reports covering performance, search visibility, usability, and technical issues.
I bring people, information, and processes together, turn unclear needs into practical next steps, and stay involved through implementation and verification.
A PRACTICAL STARTING POINT
Information & Workflow Review
We can start by looking at how information moves, which tools you use, and where work gets stuck. The aim is to identify priorities and a practical way forward. We’ll agree on the scope before work begins.
Before recommending a new tool or changing a process, I want to understand how your business works today.
We start with the work itself: how information moves, where things get stuck, what falls through the cracks, and which tools you already use. We also look at what is working well and what you want to improve.
1
Clarity
An understandable account of the problem and what needs attention.
2
Priorities
A short list of improvements worth addressing first.
3
A Practical Plan
Clear next steps that fit your business, your people, and the tools available.
Technology and AI enter the conversation where they serve those needs.
EXPERIENCE
A Broad Background. A Consistent Approach.
Leadership, service, and practical problem-solving across business and community settings.
Friendly Tech GuideFounder, Technology Consultant & Web Designer2026–Present
I founded Friendly Tech Guide to help individuals and small businesses solve technology problems, improve their websites, and put AI to practical use. The work combines client delivery, website development, internal business tools, and public education.
Website Repairs & Client Work
In a paid small-business website repair engagement, I corrected click-to-call behavior and obsolete reservation links, then carried the changes through preview, functional testing, approved publication, and closeout reporting. My work for Ripple Effect Therapy organized therapist profiles, services, practice information, articles, payment information, and contact options for prospective clients.
SEO Foundations & Customer Paths
For a self-storage business, I updated page search titles and descriptions, repaired heading structure, added descriptions to 12 article images, and added rental buttons across 16 live pages and posts. I also retired outdated pages, checked sitemap and canonical settings, and verified the published changes and rental destinations. The work improved the site’s foundations and customer paths; it was not a claim of higher search rankings.
Search Setup & Monitoring
For FTG, I configured Google Search Console and Bing Webmaster Tools, inspected URLs, submitted sitemap and crawl requests, and investigated indexing issues. I also set up a cloud-based sitemap monitor using Google Apps Script and the Search Console API, with scheduled status checks and notification logic. A completed scheduled run was verified; submitting a page or sitemap does not guarantee indexing.
Websites & Interactive Experiences
I developed the Friendly Tech Guide website around services, pricing, educational resources, and clear contact paths. I also built a fictional home-service business demo with five service pages and an interactive quote journey, plus my photography and art portfolio with collections, guided exploration, and individual image views.
Website Checker & Campaign Studio
I built Website Checker to organize public-site findings across speed, mobile experience, search foundations, accessibility signals, contact paths, technical reliability, and content clarity. Its reports bring evidence and items needing human review together, with a PDF copy to support the next conversation about improvements.
For FTG’s business development, I built Campaign Studio to keep prospect research, business needs, priorities, outreach approaches, message drafts, and activity records in one place. Drafting and prioritization remain separate from my approval to send.
Practical AI in Daily Operations
I independently developed IC Mini to organize the business’s sources, decisions, approvals, publishing status, and work records. I use it to carry articles and website work from research and preparation through review, approved publication, verification, and handoff.
Public Education
I created the Florida Fraud Defense Initiative, including a 20-slide workshop and 30 published fraud-prevention articles, and authored 10 essays on practical AI, verification, human judgment, and business adoption.
Additional Systems WorkClient-Engagement Framework & Disaster-Recovery Prototype2025–Present
CLIENT · 2026–Present
As the independent framework developer and system owner, I developed an 11-stage client-engagement process covering intake, evidence-based assessment, proposals, preparation, quality assurance, approved execution, verification, closeout, and follow-on planning.
Eight human-approval gates define when scope, evidence, data use, execution, restart, and completion need a decision. The framework makes those decisions explicit before work moves forward.
Disaster-Recovery Outreach & Resource-Allocation Prototype · December 2025–July 2026
I originated the concept and designed workflows for tracking organizations, projects, tasks, commitments, timelines, outcomes, and resource needs; a collaborator built the website. I also defined planned AI-assisted functions for finding evidence, flagging blockers, retrieving source-backed information, and preparing recommendations for human review.
The project remained an exploratory prototype and was not deployed operationally.
Indelible Business SolutionsConsultant · Elevate Florida Case Manager2025–2026
Employed directly by Indelible from March 2025 through January 2026, I worked on Elevate Florida mitigation outreach and case management for homeowners in hurricane-affected communities.
On a six-person team serving 15 counties, I delivered two 45-minute presentations per day during outreach activities and supported town halls, community events, application assistance, and neighborhood canvassing.
My case-management work included initial homeowner contact, appointment scheduling, follow-up on missing documents, and maintaining records in Salesforce, Microsoft Teams, and Excel. I translated approved FDEM and FEMA guidance on duplication of benefits, SBA assistance, inspections, cost share, and property-owner requirements into scripts, job aids, FAQs, and plain-language instructions.
NoPo Media Group, LLCFounder and Owner · Photography, Media & ConsultingDisaster Recovery: HCES 2022–2023 · Omni 2024–20252014–Present
I founded and operated a photography and media consultancy serving corporate and private clients, managing client discovery, pricing, schedules, production, digital marketing, and ongoing relationships. My photography work includes Hurricane Ian recovery documentation and imagery used in disaster-recovery outreach campaigns.
NoPo also supported contracted disaster-recovery work through HCES in 2022–2023 and Omni Strategies in 2024–2025, both subcontractors to Indelible.
Omni Strategies · August 2024–February 2025
As a Senior Disaster Recovery Consultant, I supported Sarasota County Multi-Agency Resource Center operations, connecting residents with agencies and recovery partners. I held DRC site-lead assignments in Charlotte and Lee Counties and a Lee County DSNAP leadership assignment in 2024.
My DRC responsibilities included staff huddles, personnel accountability, twice-daily situation reporting, equipment control, public communication, and incident escalation.
HCES · September 2022–Spring 2023
After Hurricane Ian, I worked as the North Port DRC Site Photographer, served on the DSNAP leadership team across Sarasota, Manatee, Hillsborough, and Lee Counties, and worked as County Liaison for Charlotte County and part of Sarasota County. Assigned DSNAP field functions included perimeter operations, line management, personnel coordination, and public flow.
MLBPAA / Legends · 2024
Stadium Representative during Atlanta Braves spring training at CoolToday Park.
I worked directly with the sole owner as an independent contractor, combining client service and business operations with photography and video work.
As the first point of contact for clients, I helped define project scope, pricing, and timelines; handled billing and project coordination; and reviewed project plans and bid specifications. I also coordinated with web and social-media teams.
For a period during the engagement, I managed day-to-day administrative work, bookkeeping, and business records, while the owner retained control of spending and financial decisions. Taking that work off his plate gave him more time to focus on customers and running the business.
Career Break & RecoveryAdapting to Disability · Returning to Work2008–2014
A three-level spinal fusion left me using a wheelchair. Corrective surgery restored my ability to walk. I live with a disability, and my professional story continued with business ownership, disaster-recovery work, and the development of practical AI systems.
Earlier BackgroundTeaching, Retail Management & Team Supervision2000–2008
Schuylkill Valley Sports · 2003–2008
Assistant Manager / Retail & Team Sales Manager
Retail operations, staff hiring and training, sales, inventory coordination, vendor relationships, and American Cancer Society partnership activities.
Education & Human Services · 2000–2003
Nazareth Area Middle School Associate Teacher · 2002–2003
On Our Own / Resources for Human Development Team Leader & Residential Site Supervisor · 2001–2002
Pocono Medical Center East Mental Health Technician · 2001–2002
Lutheran Children and Family Services Residential Counselor · 2000–2001
Let’s Make Your Next Step Clear.
Tell me how your business works today, where things get stuck, and what you want to improve. We can discuss where my experience could help and whether there’s a useful fit.
I independently built IC Mini into a working system for my business, using developed AI agents and operating documentation as the foundation. I designed how those components fit together and put them into practical use.
The Challenge
The hardest problem was governance, particularly memory. Work needed to carry across sessions without repeatedly explaining decisions, losing track of approvals, or allowing agents to drift away from the agreed task.
I needed a system that could preserve context and make the current state of the work clear.
What I Developed
I used Notion to organize sources, decisions, approvals, and work records. I created a shared workspace where agents could document their work and communicate, giving them defined places to find current information and pick up where a previous session stopped.
Building on that foundation, I co-developed a core set of operating rules designed to coordinate Notion, native Mac capabilities, ChatGPT, and Claude.
My contribution connected information architecture with daily operations: where knowledge lives, how decisions are preserved, how agents hand off work, and how approval boundaries guide the next action.
How I Use It
At Friendly Tech Guide, the system supports article production from research and writing through review, publishing, and tracking completed work.
I’m also applying it to web design, connecting requirements, content, layouts, review, and progress records.
What Changed
In my day-to-day use, I spent less time repeating instructions and could resume work more easily. I gained clearer control over what had been approved, what was complete, and what still needed attention.
I also observed fewer hallucinations and a substantial reduction in agents drifting from the agreed work after the shared memory and documentation workspace was established. These are observations from practical use, rather than results from a formal benchmark.
Why It Matters
IC Mini demonstrates how I approach an operational problem: identify where work breaks down, design the structure to address it, and put that structure into use.
The result is a working business system that brings memory, coordination, and human accountability to AI-assisted work.
IN PRACTICE / FRIENDLY TECH GUIDE
From an Article Idea to a Recorded Result.
For research and publishing, I use the system to carry work from sources and drafts through review, approval, and publication.
Research & Write
Bring sources and the article draft into an organized workflow.
Review & Approve
Keep decisions and approvals with the work, so the next step is clear.
Publish
Move the approved article through publishing.
Record & Resume
Document what was completed and what still needs attention.
WHAT CARRIES FORWARD
Sources. Decisions. Approvals. Work Records.
Illustration of my working process, not a software screenshot.
ELEVATE FLORIDA
Turning Complex Requirements Into Clear Next Steps
Public Communication · Community Outreach · Case Management
As a Case Manager on Indelible’s Elevate Florida engagement, I worked on a six-person outreach team serving 15 Florida counties. During outreach activities, I personally delivered two 45-minute presentations per day.
The Challenge
Homeowners were already overwhelmed. Understanding the documentation needed to meet FEMA requirements added another layer of complexity: what to provide, why it was needed, and what to do next.
My Approach
I explained requirements in plain language and broke the documentation process into manageable steps. I helped homeowners understand what to gather and why each item mattered, keeping the guidance aligned with program requirements.
The work required accuracy, patience, and empathy: recognizing where someone was getting stuck and helping them identify a clear next action.
The Result
Homeowners could explain what they needed to gather and do next, and thanked me for making the process understandable. I received feedback that callers were better informed after speaking with me.
In my case-management work, my supervisor told me I had the highest call-quality and accuracy scores on the engagement. Those evaluations covered program knowledge, customer service, and how clearly I explained requirements and next steps.
What This Demonstrates
The ability to understand a complex program, communicate it accurately, and help people move forward with confidence.
DISASTER RECOVERY CENTER LEADERSHIP
Connecting People with Help After Disaster
Resource Coordination · Team Leadership · Resident Support
I served as a Disaster Recovery Center site lead in Charlotte County in 2024 and Lee County in 2024–2025, coordinating staff, resources, and providers to support communities devastated by storms.
The Challenge
Residents arrived overwhelmed, often unsure where to turn or what assistance was available. The work required constant problem-solving: keeping staff organized, responding to changing needs, and coordinating help across agencies.
My Approach
I made sure staff understood their responsibilities and residents understood how to navigate the center.
When help wasn’t immediately available, I spoke directly with providers and agencies to identify who could assist. I coordinated with my immediate supervisors at Indelible, then made sure the resident knew where to go and what to do next.
The Result
I could see the coordination working: residents understood their next steps, staff knew what they needed to do, and providers and supervisors gave me positive feedback. I was also selected for another DRC site-lead assignment.
What This Demonstrates
Practical leadership under pressure: bringing people and resources together, working through problems, and keeping the community’s needs at the center of daily operations.
GLS · BUSINESS OPERATIONS · 2020–2022
Giving a Business Owner More Time to Run and Grow His Business
Operations · Administrative Support · Bookkeeping & Records
What I Did
For a period during my GLS engagement, I managed day-to-day operations and administrative work, including bookkeeping and business records. The owner retained control of spending and financial decisions.
Why It Mattered
Taking clerical work off the owner’s plate freed him to focus on customers and the business. During that period, I observed substantial sales growth and the purchase of additional mowers and trucks.
Evidence and Context
These are firsthand observations from my time working with the business. Historical sales metrics are not available, and I do not attribute the business’s growth solely to my work.
WEBSITES & BUSINESS TOOLS
Websites and Tools Built Around Practical Needs
Web Design · Interactive Experiences · Website Review · Business Development
I developed these projects using AI-assisted design and development under my direction, connecting each project’s purpose with its content, user experience, and working process.
Friendly Tech Guide
My main business website brings website design, repair, technical support, and practical AI services into one place. Visitors can explore services, review pricing and service areas, browse educational content, and find a clear way to contact me.
Ripple Effect Therapy
My website work for Ripple Effect Therapy adds a professional-practice example to this collection. The site introduces the therapists, explains their areas of support, and organizes practice information, articles, payment information, and contact options for prospective clients.
FTG Demo Website
I developed Grady’s Gulf Coast Home Service as a fictional business with five services, clear service details, and an interactive quote journey. The visitor’s service choice carries into the quote preview, connecting the browsing experience to a practical next step.
It shows how content, navigation, and an inquiry journey can work together to help visitors understand an offer and act on it. The demo sends nothing and books no service.
Photography & Art Portfolio
For tjholland.io, I developed a visual experience around my photography: visitors can browse collections, take a tour, explore a sequence, or open individual images. The design makes the work itself the focus.
This shows a different design problem from a service-business site: helping people discover a body of creative work through image-led navigation and interactive viewing.
Website Checker: A Real Finding
This example comes from a saved check of my photography portfolio, tjholland.io, prepared October 18, 2026 at 2:00 AM EDT. The report covered one HTML page, two verified device captures, and two Google lab measurements.
What the Report Recorded
Mobile performance: 77/100. Desktop performance: 97/100. Largest Contentful Paint, the lab metric for when the largest visible content appears, was 6.3 seconds on mobile and 1.2 seconds on desktop.
What That Points To
The device comparison gives the investigation a clear starting point: mobile loading. The saved Google audits flagged image delivery, cache lifetimes, and render-blocking requests for investigation, including the opening image and stylesheet resources.
The Next Step
Inspect the recorded resources to establish the cause, make a targeted change, and repeat the same device checks. This saved report establishes a finding and a next step; it does not establish a completed repair or improvement.
Source: FTG Website Checker report, pages 1–3 and 6–7. Performance measurements supplied by Google Lighthouse. Historical lab measurements, not current scores or real-user results. Other review areas were marked Not Rated where supporting checks were incomplete.
How the Checker Supports Review
I built a website review tool that examines public pages and organizes findings across seven areas: speed, mobile experience, search foundations, accessibility signals, contact journey, technical reliability, and content clarity.
Reports bring page coverage, mobile and desktop performance measurements, supporting evidence, and items needing human review into one place. Visitors can save a PDF copy to guide the next conversation about improvements.
Outreach Engine
I developed Campaign Studio for Friendly Tech Guide to keep prospect research, business needs, outreach approaches, message drafts, and activity records together. It supports evidence-based prioritization so the next prospect is selected for a reason.
The workflow keeps preparation distinct from sending: I can review the business, recipient, and complete message before approving outreach. It gives business development a clear process instead of scattered notes and disconnected drafts.
Project Context
The demo is fictional and sends no inquiries. The portfolio presents my own creative work. The Checker identifies findings needing human review; it is not an accessibility certification or security audit. Campaign Studio is an internal tool, and prospect records remain private.
